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Fifteen seasons of dirty hands.

We are a small Indian nursery that grew up in Mumbai, sold its first plant in 2010, and spent many years learning one thing better than anything else: how to keep plants alive in Indian homes.

See what we grow →
● Since 2010 · Now online too
Plants,
kept alive.
A small plant nursery in Worli, Mumbai. Growing plants for our neighbours since 2010. Going pan-India online in 2026 — same beds, same people, same promise.
2010
the year we started growing plants in Worli, Mumbai
12
plant varieties we grow in-house, with more on request
30d
replacement promise — if your plant dies, we send another
<4h
typical WhatsApp reply time from a real gardener
● The story

Anna Nursery started in 2010 with a small set of garden beds in Worli, Mumbai, and one stubborn belief: that most people don't kill their plants. Most people just don't have anyone honest to ask.

We started as a small neighbourhood nursery. Neighbours would bring us their half-dead plants in plastic buckets. We'd nurse them back, give the owners a handwritten care card, and send them home. Word got around.

Over the years, we expanded our beds, brought on more gardeners, and set up a WhatsApp line so people could reach us with plant questions. That small WhatsApp line grew into something people genuinely relied on — a real gardener answering real questions about real plants, often at odd hours.

The pandemic changed things. Demand for plants went up, but so did the number of plants dying in the wrong homes. We started helping people who had never grown a plant before, and we realized: the plant wasn't the product. The support was.

So we started the Anna Care Club. Not a subscription box. Not a "community platform." Just a promise: if you bought a plant from us, we'd help you keep it alive. Text us. Call us. Send us a photo of a yellow leaf. We'd reply. With real information, from real gardeners.

In 2026, we're going online — pan-India, for the first time. This website you're reading. But nothing else changes. Same beds, same people, same plain-spoken promise: we will help you keep them alive.

● Milestones

How we got here.

2010
The first bed

A small nursery in Worli.

Anna Nursery starts as a small set of garden beds in Worli, Mumbai — jasmine, tulsi, and a temperamental rose. The first customer is a neighbour whose money plant had been yellowing for months. We diagnose it in five minutes. He's been a customer ever since.

2015
Expansion

Beds become a nursery.

We expand the beds and add indoor tropicals — Monsteras, Pothos, ZZs — for the city's growing apartment-dwellers. Our team of gardeners grows to support the increase in neighbourhood demand.

2019
The WhatsApp clinic

People started texting us.

Customers began WhatsApping photos of dying plants at odd hours. We started replying, seriously. Within months, we'd set up a dedicated phone line for what we quietly started calling the "Plant Doctor." It wasn't a product yet. It was just how we worked.

2023
The Club forms

The Care Club, officially.

We formalize the WhatsApp clinic as a paid annual membership — the Anna Care Club. A quiet, moderated community of plant people who take their plants a little too personally. That's still true today.

2026
Pan-India · Online

Everywhere in India, online.

After years of being a Mumbai-only nursery, we launch annanursery.shop. Same beds, same people, same plants — now shippable across India. We're terrified and excited in roughly equal measure.

"
We don't sell plants. We sell the year that comes after you buy them.
— The team at Anna Nursery
● What we actually believe

Three things we won't compromise on.

PRINCIPLE 01

Real humans on the other end.

We prioritise real human interaction. We don't rely on automated bots or outsourced contact centres. When you message Anna Nursery, a real gardener — often the same person who packed your plant — reads it. This is harder, slower, and more expensive than the alternative. We've decided that's OK.

PRINCIPLE 02

We talk people out of sales.

If your light's too low for a Fiddle Leaf Fig, we'll tell you. If your city's too hot for a Boston Fern, we'll suggest three alternatives. Our most loyal customers are the ones we've actively refused to sell things to. The plant has to survive. Otherwise we've both wasted money.

PRINCIPLE 03

Plain-spoken, always.

No fluff. No wellness-jargon. No "connect with nature" marketing copy. A plant that needs more light needs more light. A yellow leaf is usually one of six things. Our care guides will never sound like a meditation app. We write like we'd talk to a friend in the garden — because that's how we learnt to grow anything.

● The team

The people with the dirt.

A

A small team of real gardeners.

We're a hands-on team based in Worli, Mumbai. The same people who grow the plants pack them, answer your WhatsApp messages, and follow up two weeks after delivery. We handle everything in-house wherever possible. We'll introduce ourselves properly on this page soon.

Say hello on WhatsApp →

Come say hello.

We're small enough that a real person will still read your email. Try us.

Get in touch → Or just browse the shop